WHAT IS IT?
An intensive program
To test marketing fit.
Structured program to create an entrepreneurial mindset and to spread a culture of innovation in 5 months. Starting from the analysis of the business idea and passing through a competitive analysis, the participants prototype their Business Model Canvas and execute the first market tests.
ANALYSIS OF THE BUSINESS IDEA
Analyzing the market is one of the most important actions to undertake when launching a new product in the market because it allows us to understand the demand’s needs and habits, and opportunities and threats of the industry.
PROTOTYPING BUSINESS CANVAS
Illustration of the Business Model Canvas for the prototyping of the business idea: from the identification of its customers, to the channels through which reach them, evaluating the cost structure, until revenue generation.
ILLUSTRATION OF TESTING METHODOLOGIES
Once the business idea is defined, the market has been analyzed and the business model canvas is ipotized, the participants test all these assumptions to discover whether there is a market for the idea. Usually, all test methodologies are explained so that participants choose the most suitable.
This action starts with the development of the MVP (Minimum Viable Product) that is a product with essential features that transfer the idea’s core value to the users. The users offer feedback about the MVP which is used to evaluate whether the idea is valid or not.
The validation process regarding the technology is also an important step in order to understand how to improve technology. This is to determine strengths, weaknesses, capabilities and limits of the technology.
ANALYSIS OF TEST RESULTS
The results generated by the tests used during the validation process give a measure of strengths and weaknesses of the idea, the technology, the product/service and offer instruments to make an informed decision on whether and how to proceed with the development of the idea.
"Competitive advantage is a company's ability to perform in one or more ways that competitors cannot or will not match."
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